'Bencher capitalists' design Evening Dresses UK
app to personalize benching Yitz woolf, left, and daniel laufer, are partners in
let's bench. Chances are when you rummage through that drawer looking for the
benching booklet you picked up at a simchah the one next to the drawer with all
the souvenir kippot you find a suitable pamphlet with which to say your postmeal
grace. Nothing wrong with that it the gift that keeps on giving.But a couple of
entrepreneurial capitalists had an idea to take the benching book to another
level.Torontonative yitz woolf and former bostonian daniel laufer, who both made
aliyah, have started a business called let bench that provides personalized
benching books you can decorate as you see fit. Printed in israel and shipped
around the world, the benching books combine ancient tradition and cuttingedge
technology.They can contain pretty much any decorative, personalized photographs
you choose.You can also add stock images of judaica, scenes of israel or
additional texts.The benching books are perfect for making life cycle events,
like bar or bat mitzvahs, weddings, anniversaries or even organizational
dinners, that much more memorable, they say. Customers can visit let bench
website and choose from a variety of nusachim styles or customs communities
employ when saying grace.So far, an version, which includes the matriarchs in
the prayers, along with regular have proven the most popular. Using a simple
app, customers upload their own photos and choose where in the benching book
template they will place the pictures.Orders are placed online and the books are
printed in israel, where let bench can assure quality control and monitor their
production. Let bench priced alternative printing sites, including china and the
united states, but israel came out ahead in price and quality.A lot of jewish
people like to support israel.But the main thing is quality control we check the
binding, the cropping [picture sizing], woolf said. Since it was launched, let
bench has filled around 60 orders, each averaging 100 http://www.jb3.co.uk/evening-dress.html
to 150 booklets.The largest was for 300 benching books for a wedding
celebration.Orders have come in from canada, the united states, england and
israel. A typical let bench order came for a wedding that united a woman from
toronto and a man from tel aviv.Found our site online when they were looking for
a conservative rabbi to officiate.Our ad popped up, woolf said.They included
photos of themselves, their parents, pictures of toronto and israel, along with
jewishthemed objects like a challah and kiddush cups. Another benching booklet,
produced for a 50th anniversary party, featured photos of the couple along with
pictures of their children, grandchildren and greatgrandchildren.It was a great
souvenir of the event, woolf said, adding benching books are used repeatedly,
reminding people of the simchah in the years Cheap
Prom Dresses UK to come. Woolf, 37, and laufer launched let bench
around chanukah last year.Was a soft launch without much publicity, woolf
said.Because the booklets are sold online and rely on code developed in israel,
it was important to work out any bugs before ramping up a publicity campaign, he
added. To date, the venture has proven to be a breakeven proposition if you
account only for the outofpocket costs.Each contributed $5, 000 towards the
venture, but woolf said that doesn include the value of the time they invested.
A graphic designer, photographer and internet maven by profession, woolf
designed the project templates, found its content and generally oversaw the
artistic aspect of the project.Laufer handled the business aspects of the
venture, including financing, printing, shipping and accounting. Woolf
acknowledged that let bench can support two people at this time.He continues his
other ventures simchahs, working in graphic design, creating websites. Hoping we
can build this into a fulltime business, he said.Hope to add some more products
to our [inventory].To hooking up with laufer, woolf had been looking to start a
new business.One day, out of the blue, he received a call from laufer who
suggested they collaborate on the benching venture.Woolf jumped at the
opportunity.He had been considering his own business modifying traditional
benching books, but only to change their look and style.He quickly recognized
that laufer idea of personalizing them with photos took his idea to the next
level and meshed nicely with his own concepts.Was a perfect fit, he said.
Laufer, who made aliyah Cheap Wedding Party
Dresses in 1989, had heard of woolf through mutual friends at the
shira hadasha synagogue in the german colony section of jerusalem.Woolf made
aliyah seven years ago after obtaining a degree in marketing and business
management.He had been working as a freelance graphic designer in toronto and
realized his skills were portable he could ply his trade anywhere around the
world.
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